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How Important is Car Colour? A Look at Preferences in Northern Ireland

How Important is Car Colour? A Look at Preferences in Northern Ireland

Buying a new vehicle requires careful consideration of numerous important factors. It’s an expensive investment so you’ll certainly be looking at features like safety cameras and horsepower, to comforts like heated seats and entertainment systems. However, there’s one aspect that often gets overlooked but shouldn’t be underestimated: the colour of the car.

The Most Popular Colours

According to a recent survey conducted by Cazoo, the colour of a car can have a significant impact on its resale value. Not only that, but many potential buyers have strong preferences and may even refuse to purchase a vehicle in certain shades. For instance, pink cars seem to be the least popular choice among consumers. On the other hand, black cars are beloved by 4 out of 10 respondents, closely followed by blue, grey, red, and silver.

Interestingly, the survey also revealed regional variations in colour preference. In Belfast, people tend to favour blue and black cars the most. Furthermore, the survey explored whether buyers would be willing to pay more for a car in their preferred colour. While 41% of respondents said no, 26% were open to the possibility, and 13% were willing to pay extra without hesitation. In Belfast, people were willing to pay an average of £673 more to get their desired colour, compared to the UK average of £524.

Preference Plays A Big Role

But why are certain colours less popular? Perhaps one reason is the difficulty in finding matching outfits or accessories. Surprisingly, a significant number of people admit to wearing clothing that compliments the colour of their car. 

However, not everyone is so forgiving when it comes to colour preferences. Nearly 1 in 5 respondents admitted to refusing to buy a car solely because they didn’t like its colour. This sentiment was more common among younger individuals. Additionally, political views and football team affiliations can also influence colour preferences. In Belfast, 32% of respondents said they would possibly refuse to buy a car if its colour represented a certain political party, while 12% said they would absolutely refuse. Similarly, 32% said they would possibly refuse to buy a car if its colour represented a specific football team.

Colour and Personality Traits 

Interestingly, half of the survey participants believed that the colour of a person’s car could indicate their personality traits. For example, black car owners were seen as loyal and intelligent, while blue car owners were perceived as loyal and caring. Red car owners were associated with passion, while orange car owners were regarded as funny. However, not all colour associations were positive. Gray, silver, and white car owners were considered boring, and green car owners were seen as messy.

Furthermore, the survey explored the perception of driving skills based on car colour. According to the survey, 21% of respondents believed that black car owners would be good drivers, while 16% associated black cars with bad driving. Furthermore, white and silver cars were also associated with bad drivers.

If you’re involved in a car accident in Northern Ireland and need legal assistance, Paschal O’Hare Personal Injury Solicitors can provide you with over 50 years of experience in helping individuals in similar situations. Contact us for expert guidance and support during this challenging time.


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